The Business Value of Cloud Computing
Cloud computing is the hottest topic in IT. Gartner ranks cloud in the #1 spot of its list of top 10 strategic technology topics. It is the overriding theme at most industry conferences this year. Projections of cloud revenue growth rates in the high double digits further underscore the relevance of the topic. Yet today’s discussions of cloud computing only hint at its full potential. Like the...
Read MoreAmazon Takes On Google And Microsoft With CloudSearch
Amazon has unveiled the latest product from its cloud factory – Amazon CloudSearch. It is a new web service which will offer Amazon’s scalable search technology as a service to cloud-based app developers. It enables developers to leverage Amazon’s cloud infrastructure to add advanced search features to their apps and cloud services. It offers full-text search capabilities which can be easily...
Read MoreNew FTC Guidelines Could Remake Internet Marketing Landscape
The Federal Trade Commission is recommending major changes in the way companies collect and analyze digital information gleaned from consumers’ online activities. The recommendations are not binding, but provide clues to what the FTC, a body that has broad powers of enforcement thinks is acceptable behavior by corporations. FTC senior attorney Peder Magee, the lead author of the guidelines,...
Read MoreHow SEO software is changing the way we read and write
Flustered pundits claim that blogging has changed writing forever, but they’re wrong. You know what has really changed writing? Google search. Thousands of internet puppies are writing “content” that is perfectly optimized to rise to the top of search rankings. Search engine optimization (SEO) has become its own art, a genre designed to make writing algorithm-friendly and...
Read More7 Tips For Big-Budget Marketers To Maximize Social-Media ROI
Whether or not to engage in social media marketing is hardly a question in today’s world. Anyone wishing to sell a product, a service, or even an idea would not question the need for engagement. Social media made Kim Kardashian and destroyed SOPA. It made the uprisings in Egypt possible and the elimination of Occupy Wall Street impossible. It’s no surprise, then, that marketers have recognized...
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